Producing Media for the Web

Producing Media for the Web. Open Source Software & Web 2.0

Daily schedule
Each day represents two session, a morning session and afternoon session.

day 1 Opening

Introduction to the course
Introduction of participants
Internet Basics and the History of Web
Web 2.0 - social media and rich content
Content Management System (CMS) Basics
Practice - choosing project

day 2 Internet Marketing

E-Marketing Introduction
Marketing Strategies
The Metrics - Google Analytics, Nielsen, Gemius
Types of Websites
The Inventory - IAB standarts, banners
Practice

day 3 Joomla CMS

Joomla Introduction & Demo
Joomla Installation
Themes and Modules
Media Content on Joomla
Practice

day 4 Advanced CMS Management

Usability and Content Organization
Information Infrastructure of a Website
Creating Communities
Media Management System
HTML and CSS Basics
Practice

day 5 Garphics, Audio and Video

Raster image manipulation
Vector Graphics
Video Codecs, formats and protocols
Video recording editing
Audio recording and editing
Practice

day 6 Finalization

Project Completion
Project Presentations